Quick answer: A builder's website should show who the developer is, which projects are complete or ongoing, and how to book a site visit. In Maharashtra, MahaRERA requires the project registration number and a QR code to be displayed prominently in all forms of advertisement, with penalties of up to ₹50,000 reported for non-compliance. Add project pages, floor plans, an enquiry form and local SEO to turn visits into site-visit requests. This is not legal advice.
Key takeaways
- Display the MahaRERA registration number and a scannable QR code linking to the project's MahaRERA page in advertisements.
- The QR code is required in the top right corner of advertisements, according to reports of the order.
- Create a page for every project with status, location, configurations and a visit form.
- Show the developer's history and leadership, as established builders do.
- Optimise for local searches and Google Business Profile.
- Confirm current MahaRERA rules on its official website or with a lawyer.
Property buyers look for proof before they enquire. Here is a checklist built from developer websites we have worked on, such as SGA Abodes and Shivnandan Builders.
Table of Contents
What does MahaRERA require in advertisements?
According to reports on MahaRERA's order issued in April 2025, developers and agents must prominently display the project's registration number and a QR code in all forms of advertisement, including print, digital, hoardings, brochures and social media. The QR code must link directly to the project's MahaRERA page and be placed in the top right corner. The registration number and website link must be at least as large as the biggest font used for contact details or addresses. Failure to comply can attract penalties of up to ₹50,000, with a 10-day window to fix a violation once detected.
Check the source. Rules can change. Read the latest order on the MahaRERA website or ask a lawyer before publishing ads. This is general information, not legal advice.
Which pages should a developer website have?
- Home page with the developer's story, years in business and featured projects.
- A page for every project with status (ongoing or completed), location, configurations, amenities and registration details.
- Floor plans, brochures and, where possible, virtual tours.
- About, leadership and contact pages.
- Disclaimer, privacy policy and terms pages.
How do you capture site-visit requests?
Place a "Schedule a Visit" button and a short form on every project page. Ask for name, phone and preferred date, offer a WhatsApp option and respond fast. Route leads to a CRM so no enquiry is missed. Our lead generation service and CRM development can help.
How does local SEO help a builder?
Buyers search by locality and project type, such as "2 BHK in [area]". Create location and project pages, set up Google Business Profile for your office and site, and earn citations. See our local SEO service.
What trust signals work for property websites?
- Completed projects and year established, stated accurately.
- Leadership profiles with real names.
- Registration numbers and approvals where applicable.
- Real photos of site progress and delivered projects.
- Clear disclaimers and honest pricing language.
How do you handle buyer data?
Enquiry forms collect personal data, so add a clear privacy notice and consent wording. See our DPDP website checklist.
Frequently Asked Questions
Do real estate advertisements need a RERA number in Maharashtra?
MahaRERA requires the project's registration number and a QR code to be displayed prominently in all forms of advertisement. Confirm the latest rules on the MahaRERA website.
Where must the MahaRERA QR code be placed?
Reports of the MahaRERA order say the QR code must be placed in the top right corner of advertisements and be scannable.
What is the penalty for not displaying the QR code?
Reports state penalties of up to ₹50,000, with a 10-day window to fix a detected violation. Check the official order.
What should a builder website include?
Project pages, floor plans, developer background, site-visit forms, registration details and legal pages.
Can you build a virtual tour or floor plan section?
Yes. We embed virtual tours and downloadable brochures on project pages.
Can Bafna Digitech build my developer website?
Yes. See our real estate projects and contact us for a quote.
Sources and further reading
- The Realty Today: MahaRERA makes QR code, registration number mandatory in ads
- Free Press Journal: MahaRERA mandates prominent display of regulatory details in real estate ads
MahaRERA requirements are summarised from news reports as of November 2026. Always check the official MahaRERA order. Not legal advice.