Summary: How Bafna Digitech built a custom PHP/Laravel CRM with WhatsApp automation for BuildRight, cutting manual work 70% and lead response time from 4 hours to 15 minutes. Figures are as reported on our case studies page and by the client. Individual results vary.
Project snapshot
| Client | BuildRight Constructions |
|---|---|
| Industry | Construction and real estate |
| Team size | 15 salespeople, 200+ leads |
| Services | Custom CRM, WhatsApp and email automation, sales analytics dashboard |
The challenge
BuildRight Constructions had 15 salespeople managing more than 200 leads through Excel spreadsheets, WhatsApp groups and sticky notes. Leads were falling through the cracks, follow-ups were missed and management had no visibility into the pipeline. Deals were going to competitors who responded faster.
Our solution
- A custom CRM built in PHP/Laravel with lead capture from the website and Facebook Ads
- Automated WhatsApp follow-up sequences, plus email automation
- Pipeline management so every lead has an owner and a next step
- Team performance and sales analytics dashboards
- Document management for property quotations and agreements
Tech stack and tools: PHP · Laravel · WhatsApp automation · Email automation · Facebook Lead Ads · Sales analytics dashboard
The results
The results reported on our case studies page for this project were:
- 70% reduction in manual work
- 40% more deals closed
- Lead response time cut from 4 hours to 15 minutes
- 2.5x team productivity
“The CRM transformed our sales operations. We went from losing leads in Excel to closing 40% more deals with half the manual effort. ROI in the first month itself.”
— Suresh Kulkarni, Managing Director, BuildRight
What this project shows
- Fast, consistent follow-up matters more than adding more leads when leads are already being lost.
- Capturing leads from every channel into one pipeline gives management real visibility.
- WhatsApp automation inside the CRM keeps follow-ups on time without extra manual effort.
Services used in this project
Frequently Asked Questions
What did Bafna Digitech build for BuildRight?
A custom CRM in PHP/Laravel with lead capture from the website and Facebook Ads, WhatsApp and email follow-up automation, pipeline management, performance dashboards and document management.
What results did BuildRight see?
The reported results are 70% less manual work, 40% more deals closed, lead response time cut from 4 hours to 15 minutes and 2.5x team productivity.
Can you build a CRM for my sales team?
Yes. We build custom CRMs with WhatsApp and email automation. Contact us with your process and team size for a scoped quote.
Are these results guaranteed?
No. They describe one client's outcome. Results depend on your sales process, team and lead quality.
Results are the outcomes reported for this client and are not a guarantee for other businesses. See all our case studies, testimonials and portfolio.