Marathi and Hindi SEO in the Age of Google AI Mode: What Maharashtra Businesses Should Do

Millions of people in Maharashtra search in Marathi or Hindi, or switch between them and English in a single query. As Google's AI features expand to Indian languages, local-language content is no longer a side project.

What did Google announce for Indian languages?

On 8 October 2025, Google announced that AI Mode in Search would roll out in seven additional Indian languages: Bengali, Kannada, Malayalam, Marathi, Tamil, Telugu and Urdu. AI Mode had already arrived in Hindi. Google also launched Search Live in India, a conversational feature in AI Mode that uses voice and camera. It supports English and Hindi at launch, and India was the first country outside the United States to get it.

The takeaway for a business is simple: people can now ask longer, conversational questions in Marathi and get an AI-assisted answer with links to sources. Your page needs to be a good source.

Does Marathi and Hindi SEO need special tricks?

No. Google's guidance on AI features says that the same SEO best practices apply to AI Overviews and AI Mode, and that no extra technical requirements or special markup are needed. What matters is helpful, original, well-structured content on pages that can be crawled and indexed. Our guides to AEO and GEO explain this in more detail.

How should you write Marathi and Hindi content?

• Write natively. Have a Marathi or Hindi speaker write or thoroughly edit each page. Literal translations sound stiff and often miss how people really ask.
• Answer first. Put the direct answer at the top of each section, then the detail.
• Use question headings in the way local customers phrase them.
• Cover local terms. Use place names, area names (Pune, Pimpri-Chinchwad, Nashik and so on), local units and everyday words.
• Add specifics. Prices in rupees, timings, addresses and process steps.
• Make it readable. Use a Unicode font that renders properly on mobile and set the page language correctly with lang="mr" or lang="hi".

How do you structure language versions?

Give each language its own URL, for example /mr/ for Marathi and /hi/ for Hindi pages, and add hreflang annotations so Google can serve the right version. Google's documentation on localized versions of pages covers the options: HTML link tags, HTTP headers or your sitemap. Each version should link to all the others and to itself.

<link rel="alternate" hreflang="en-IN" href="https://example.com/service/" />
<link rel="alternate" hreflang="mr-IN" href="https://example.com/mr/service/" />
<link rel="alternate" hreflang="hi-IN" href="https://example.com/hi/service/" />
<link rel="alternate" hreflang="x-default" href="https://example.com/service/" />

Avoid showing visitors only an automatic translation that Google cannot crawl. Make sure every language version is a normal crawlable page and is included in your XML sitemap.

Why does your Google Business Profile matter?

For local searches, your profile, reviews and category details feed what people see. Keep the name, address, phone number and hours identical to your website, add Marathi and Hindi descriptions where possible, and reply to reviews in the language the customer used. Our local SEO service covers this, and our MediCare Hospital case study shows a local SEO project for a multi-specialty hospital.

How do you measure regional-language SEO?

1. In Google Search Console, filter the Performance report by country India and by query language patterns or page folders such as /mr/.
2. Track impressions and clicks for Devanagari queries separately from English ones.
3. Check the Page indexing report to confirm every language version is indexed. See our Search Console indexing guide.
4. Watch calls, direction requests and WhatsApp chats from your Business Profile.

Frequently Asked Questions

Does Google AI Mode support Marathi?

Yes. Google announced on 8 October 2025 that AI Mode was rolling out in Marathi along with Bengali, Kannada, Malayalam, Tamil, Telugu and Urdu. Hindi support had already launched.

Do I need separate pages for Marathi and Hindi?

Using a separate URL for each language is the clearest approach. Link the versions with hreflang annotations so Google can show the right one to each user.

Can I just machine-translate my English pages into Marathi?

It is risky. Raw machine translation often reads unnaturally and misses local phrasing. Have a native speaker write or carefully edit each page so it is genuinely helpful.

Should I also optimise for Roman-script Marathi or Hinglish?

Many people type Marathi or Hindi words in Roman letters. Where search data shows demand, use those spellings naturally in headings or text, alongside Devanagari content.

Is there special schema for AI Mode in Indian languages?

No. Google says no special markup is needed for its AI features. Use accurate structured data where it fits, set the page language correctly and focus on helpful content.

Can Bafna Digitech create Marathi and Hindi website content?

Yes. We build multilingual websites and local SEO campaigns for Maharashtra businesses. Contact us to discuss your languages and goals.

Sources and further reading

• Google India: New languages in AI Mode and Search Live debuts (8 October 2025)
• Google Search Central: AI features and your website
• Google Search Central: Tell Google about localized versions of your page

Language availability is based on Google's 8 October 2025 announcement and may have expanded since. Check Google's current help pages.