Summary: How Bafna Digitech rebuilt MediCare Hospital's website on WordPress with online booking and local SEO, growing appointments 250% and traffic 380% in 4 months. Figures are as reported on our case studies page and by the client. Individual results vary.
Project snapshot
| Client | MediCare Hospital |
|---|---|
| Industry | Healthcare: multi-specialty hospital |
| Timeline | Appointment growth reported within 4 months |
| Services | WordPress website, online appointment system, local SEO, Google Business optimisation |
The challenge
MediCare Hospital had more than 200 doctors, but patients could not find them online. The old website had no appointment booking and no doctor profiles, and it ranked on page 7 for local healthcare searches. The hospital was losing patients to smaller competitors with a stronger online presence.
Our solution
- A new WordPress website with online appointment booking
- Individual doctor profile pages and department landing pages
- An aggressive local SEO campaign targeting relevant healthcare keywords
- Google Business Profile optimisation to improve local visibility and reviews
Tech stack and tools: WordPress · Local SEO · Google Business Profile · Online appointment system
The results
The results reported on our case studies page for this project were:
- Monthly appointments up 250%
- Ranked #1 in local search for the target keywords
- Website traffic up 380%
- 4.8-star Google rating across 150+ reviews
“Within 4 months, our appointment bookings increased by 250%. Bafna Digitech understood exactly what a hospital needs to establish trust and visibility online.”
— Dr. Ramesh Kulkarni, Director, MediCare Hospital
What this project shows
- Doctor and department pages give search engines and patients specific pages to find.
- Online booking removes the main reason a visitor leaves a hospital website.
- Local SEO and a well-managed Google Business Profile reinforce each other.
Services used in this project
Frequently Asked Questions
What did Bafna Digitech do for MediCare Hospital?
We rebuilt the website on WordPress with online appointment booking, doctor profile pages and department landing pages, and ran a local SEO campaign with Google Business optimisation.
What results did MediCare Hospital see?
The reported results are 250% more monthly appointments, a #1 local search rank for target keywords, 380% more website traffic and a 4.8-star Google rating across 150+ reviews.
How long did it take to see results?
The client reports appointment bookings increased by 250% within 4 months.
Do you work with other healthcare providers?
Yes. We build websites and run local SEO for clinics, hospitals and diagnostic centres. Results vary by location and competition.
Results are the outcomes reported for this client and are not a guarantee for other businesses. See all our case studies, testimonials and portfolio.